PRIVACY POLICY

1. Who we are
GEN-Y Marketing (“we”, “us”, “our”) is a marketing consultancy based in the United Kingdom. We provide social media consulting and related services to businesses.

2. What personal data we collect
We may collect and process the following personal data:

Name, job title, company name, email address, telephone number (via contact forms, enquiries or client engagement)
Business and marketing information you provide (for example your goals, target audience, existing channels)
Website usage data (such as IP address, browser type, pages visited) via cookies and analytics tools
Communications between you and us (emails, phone calls, messages)

3. How and why we use your personal data
We use your personal data for the following purposes:

To respond to your enquiry and provide our services
To manage our relationship with you as a client
To run our business, including billing, administration and support
To send you marketing communications about our services (only where you have consented or where we have a lawful basis)
To improve our website, service offering and marketing through analytics

4. Legal basis for processing
Under the UK GDPR and the Data Protection Act 2018, we rely on the following lawful bases for processing your personal data:

Your consent (for example where you sign up to marketing communications)
Performance of a contract (when you hire us to provide services)
Legitimate interests (for example our interest in running our business and communicating with clients, provided it does not override your rights)
We will explain which basis applies at the point we collect your data.

5. Marketing communications
We only send you marketing emails (or other direct marketing) if:

You have given your explicit opt-in consent; or
You are an existing client and we send similar services communications and you have not opted out, in line with the “soft opt-in” rules.
In every marketing communication we provide a clear method to opt-out/unsubscribe.

6. Cookies and tracking technologies
Our website uses cookies and similar tracking technologies to enhance your experience, analyse website use and support our marketing efforts. You can manage your cookie preferences via your browser settings and any cookie-banner options.

7. Sharing your personal data
We may share your personal data with:

Service providers and subcontractors who help us deliver our services (for example email platform providers, analytics tools)
Legal or regulatory authorities if required by law
We require any third parties to protect your data and to only use it in accordance with our instructions and this policy.

8. International transfers
If your personal data is transferred outside the UK (or EEA) we will ensure it is protected by appropriate safeguards (for example Standard Contractual Clauses) or only transferred to countries with adequate protection.

9. How long we keep your data
We retain personal data for as long as necessary to fulfil the purposes set out above, including meeting legal, accounting or reporting requirements. When the data is no longer required, we will securely delete or anonymise it.

10. Your rights
Under UK data protection law you have the following rights:

Right to access your personal data
Right to correct inaccurate or incomplete data
Right to erase your personal data (in certain circumstances)
Right to restrict or object to processing (including for marketing)
Right to data portability (in certain circumstances)
Right to withdraw consent at any time (where processing is based on consent)
Right to lodge a complaint with a supervisory authority (in the UK that is the Information Commissioner’s Office)
If you wish to exercise any of these rights please contact us (see section 12).

11. Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction or damage.

12. Contact us
If you have any questions, concerns or wish to exercise your rights, please contact:
GEN-Y Marketing
Email: hello@gen-y-marketing.com
Phone: 07783303976

13. Changes to this policy
We may update this privacy policy from time to time. We will publish the latest version on our website and indicate the date of last update. We recommend you check this page periodically.